Dublin Opinion

I came across the image above on the guardian website, (original story here), and was struck by how familiar it looked - and I don’t mean in terms of the imagery of drought and famine.

I mean, take a look at this - it’s not a real campaign by the way:

The aesthetics of drought and famine are such a part of advertising and marketing that when you see an image of a starving child, Benetton springs to mind.

This idea is taken to its logical conclusion by the utterly disgusting Product Red campaign.

Bono thinks the marketplace can save Africa, but all it does is put a logo on a dying child.